Result Department

Case Study: Partner Acquisition for Whizz - Electric Scooter Rental Service in the U.S.

Whizz launched with a bold idea: make electric scooter rentals the go-to solution for food delivery couriers. But turning that idea into real market traction meant landing national partners before the first scooter hit the street. We stepped in to design the outreach, book the meetings, and help close the deals that opened the market.

Category

Lead generation & research

Industry

Healthcare

Headquarters

Bethesda, MD

Company size

201–500 employees

Client Profile

Whizz is a mobility startup offering electric scooter rentals to food delivery couriers through B2B partnerships with restaurant chains and delivery platforms. Rather than targeting individual riders, Whizz built its model around securing platform-level agreements that could unlock hundreds of users at once.

The company planned to launch in New York, where demand for fast and flexible delivery options is high, and competition for last-mile logistics is even higher. To make that leap, it needed buy-in from major players like DoorDash, Uber Eats, and similar national brands.

At the time, Whizz had no outreach infrastructure in place. What they needed was a go-to-market system that could take them from concept to conversation with the right partners—fast.

The Challenge

Whizz came to us at the concept stage. The business model was strong, and the opportunity was clear, but there was no go-to-market motion in place. They had no internal sales team, no CRM, and no way to start conversations with the partners they needed most.

To succeed in the U.S. food delivery ecosystem, they need to reach decision-makers at large platforms like DoorDash and Uber Eats. But they weren’t yet in the market, had no brand awareness, and no clear path to the first meeting.

Everything had to be built from zero. And it had to deliver traction fast.

Core gaps we identified:

  • No Ideal Customer Profile (ICP) to focus outreach
  • No segmented database of relevant contacts
  • No CRM or tool to track follow-ups and deal progress
  • No validated messaging or cold outreach experience
  • No sales collateral to support partner conversations
  • No process for scheduling and running meetings

The Strategy

We focused on designing a lean, high-touch outreach system built for enterprise-level conversations.

1. Start with the Right Target

We worked with Whizz to define their Ideal Customer Profile, focusing on regional managers, fleet operations leads, and partnership decision-makers at food delivery platforms and major restaurant chains. This clarity helped us focus on quality and quantity.

2. Build the List That Matters

We compiled a contact database of qualified decision-makers across the U.S., sourcing emails, phone numbers, and LinkedIn profiles. This gave us a clean foundation for targeted outreach—every contact was aligned with Whizz’s offer.

3. Launch the Outreach

Using LinkedIn, email, and direct calls, we launched multichannel outreach campaigns designed to start real conversations. Messaging was tailored to highlight value to delivery platforms: speed, savings, and reliability for their driver networks.

4. Book the Meetings

Our outreach focused on booking in-person meetings between Whizz’s U.S.-based representatives and interested partners. These meetings became a turning point, moving interest from abstract to actionable.

5. Close, Then Scale
Those in-person meetings led directly to contracts with DoorDash and Uber Eats, validating both the product concept and sales strategy. We also established a handoff process to account managers, ensuring that signed partners received consistent follow-through and support.

This approach gave Whizz a sales system that delivered results fast, and one they could continue to run internally.

The Results

The outreach system delivered fast, focused results. Within weeks, Whizz moved from idea to signed deals, proving that the right structure can replace months of trial and error.

We secured more than 10 meetings with high-level decision-makers at major food delivery companies and national quick-service restaurant (QSR) chains, including several in-person meetings with potential partners. Each conversation was qualified, timely, and backed by messaging that addressed real operational needs.

Most importantly, those meetings turned into momentum.

Key outcomes:

  • Contracts signed with DoorDash and Uber Eats, giving Whizz immediate credibility in the market
  • Validated outreach channels, with LinkedIn and email driving consistent engagement
  • High deal conversion rate, thanks to tight targeting and in-person relationship building
  • First fleet agreements launched, setting the foundation for recurring revenue
  • Account follow-up system in place, allowing sales to focus on growth, not retention

What This Means for Growth

Whizz tested the U.S. market and entered it with proof. They now have a sales system they can run again in any major city. They’ve shown that brand awareness isn’t a barrier when the targeting is sharp and the message hits. The model works without relying on inbound, and it doesn’t need founders to drive every conversation.

What started as a concept is now a working sales playbook. The approach can scale across cities, verticals, or new segments with minimal changes. The core is already in place: a team, a structure, and a process that consistently opens doors and moves deals forward.

Let’s Build Your Sales Engine

Starting from scratch? We help zero-to-one companies design B2B sales systems that land big partners quickly, without waiting for launches, warm introductions, or inbound leads to arrive. Let’s build traction from day one.

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