Case Study: Business Sales Department Build-Out for NetForce

NetForce set out to launch its first business sales department with a clear goal: $50,000 in new revenue. With no internal structure in place, they partnered with Result Department to design and implement the team, tools, and strategy, ultimately reaching three times their goal in 90 days.

Client Profile

NetForce provides DevOps and system administration services to tech companies that need flexible, infrastructure-focused support. Their clients often include startups and midsize teams that run complex backend systems but lack in-house DevOps resources.

At the time, NetForce had strong technical delivery but no commercial infrastructure. There was no sales team, no CRM, and no internal process for turning interest into revenue. The founder was handling outreach personally, which limited growth and consistency.

As demand increased, it became clear that scaling would require a dedicated sales engine. NetForce was ready to make that shift, but they needed help building it fast and building it right.

The Challenge

NetForce was growing, but their internal systems hadn’t caught up. The company had strong technical capabilities and a steady stream of interest, but no structured way to manage it. There was no sales team, no CRM, and no defined sales process in place. The founder handled all outreach and deal conversations, often reactively and without a consistent follow-up plan.

This made growth unpredictable. Leads weren’t tracked. Deals went cold without follow-through. And without a clear sales workflow, even strong opportunities risked slipping through the cracks.

What NetForce needed was structure, roles, and a process they could rely on.

Key gaps included:

No repeatable lead generation strategy
No client qualification or discovery framework
No system for post-sale upsell or retention
No CRM or pipeline visibility for tracking performance
No internal ownership of sales or account development

With a revenue goal of $50,000 and pressure to scale quickly, the company couldn’t afford to build slowly. They needed a complete commercial system that worked quickly.

The Strategy

To turn NetForce’s sales effort from founder-led to team-driven, we built an end-to-end commercial system designed to run lean, move fast, and scale.

Building the Right Team

We started by defining the structure. Three core roles were created:

Lead Generation Managers to handle outbound outreach
A Sales Manager to run discovery calls and close deals
An Account Manager to oversee delivery, upsells, and retention

Each role had a clear purpose in the sales pipeline, and together they formed a handoff-ready system that removed pressure from the founder.

Installing the Tools

We implemented a CRM system tailored to NetForce’s workflow. It included multiple funnels:

Cold outreach
Qualified leads
Deals in progress
Active clients

This brought visibility to every stage of the process and ensured no lead or follow-up was missed.

Creating the Process

We designed and documented a full sales workflow. This included:

Lead qualification criteria
Messaging templates for LinkedIn and email
Follow-up sequences mapped over a 4-week window
Meeting handoff checklists between roles
Upsell tracking and service renewal milestones

Everyone knew what to do, when to do it, and how to keep momentum going.

Keeping It Accountable

Weekly reporting was introduced to track:

Outreach performance
Conversion rates between funnel stages
Revenue impact by client type

KPIs were shared across the sales and account teams, reinforcing a culture of ownership and performance.

The Results

In just three months, NetForce hit its revenue goal and tripled it. With the right structure in place, the new team moved quickly, focused on the right prospects, and closed deals that matched their service model.

What changed:

3x revenue target achieved in 90 days, far exceeding the original $50,000 goal
Lead quality improved, with more relevant companies booking meetings
Deals closed aligned directly with NetForce’s DevOps service tiers, reducing friction in onboarding
Client retention was strong, supported by consistent follow-up from the Account Manager
Upsells were captured, with several clients expanding their service packages within weeks
The CRM provided full visibility into the pipeline, allowing the team to spot bottlenecks, improve timing, and stay organized.

The results showed that when each sales role is clearly defined and supported by systems, progress compounds. No one had to guess what to do next. Leads moved, deals closed, clients stayed. NetForce went from ad hoc outreach to a coordinated sales operation—one that delivered real, repeatable growth.

What This Means for Growth

NetForce now has a working sales engine. With every role defined and every step mapped, the team can grow revenue without leaning on the founder to drive every deal.

The sales structure is built to scale. Lead generation feeds into qualified discovery calls, which hand off smoothly to delivery and upsell. The CRM tracks everything, making forecasting clearer and performance easier to manage.

The addition of account management means client relationships don’t stop at the first sale. There’s a system for retention, renewal, and upsell, giving NetForce long-term revenue stability.

More importantly, the company is no longer limited by bandwidth or guesswork. They’ve moved from reactive selling to an organized, data-informed approach. It’s the foundation they needed to grow with focus and control.

Let’s Talk

Need to build your sales team from scratch? We help tech companies install systems, hire smart talent, and scale quickly, without losing control or overloading founders. Let’s design your next growth engine.

Reach out today and we’ll build the system that gets you from zero to scale—fast.

Case Study: Business Sales Department Build-Out for NetForce

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