Case Study: Market Expansion to MENA Region for Consoris

Consoris set out to grow its footprint beyond Europe. With Result Department, they launched a targeted B2B outreach and lead generation strategy for the MENA market. Early wins included high-value client meetings, closed deals, and a sales engine built for repeatable growth.

Client Profile

Consoris is a professional services firm that provides audit and accounting support to large industrial and manufacturing companies across Europe. Known for its technical expertise and industry focus, the firm had built strong client relationships in its home markets but was ready to grow beyond them.

To expand its reach, Consoris set its sights on the MENA region. The goal was to enter a new market with long-term potential by attracting qualified clients in need of reliable financial services.

What they lacked was the internal infrastructure to do it. There was no lead generation team, no regional outreach strategy, and no CRM in place to manage conversations at scale.

The Challenge

Consoris had a strong track record in Europe. Their services were proven, their team was experienced, and their clients trusted them. But when they set their sights on the MENA region, they faced the challenge of breaking into a market where no one knew their name.

Their customer in this region was a major manufacturing company with several thousand employees—a complex, high-value prospect that made the opportunity even more critical to capture.

They didn’t have a sales team focused on outbound outreach. There was no CRM to manage leads or keep track of conversations. They knew the opportunity was there, but they didn’t have a way to reach it.

Here’s what was holding them back:

No internal lead generation process or team
No system to track outreach or move leads through a pipeline
Little visibility into what the MENA market actually needed
No local brand presence or awareness
Difficulty getting in front of CFOs and senior finance leaders
No landing page or ad strategy to support inbound interest

Consoris needed a way to start meaningful conversations with the right people and turn those conversations into long-term client relationships. That’s when they brought in Result Department to build the system that could make that possible.

The Strategy

To support Consoris in entering the MENA region with structure and purpose, we focused on building a complete outreach and acquisition system from the ground up. The goal was to create a pipeline that could scale.

Here’s how we did it:

Hired two dedicated lead generation specialists: These team members focused on identifying and reaching out to CFOs and senior accountants at manufacturing firms across the region.
Optimized LinkedIn profiles for key Consoris team members: Each profile was rewritten to highlight expertise, build credibility, and create a strong first impression for outbound outreach.
Launched targeted LinkedIn outreach campaigns: Messaging was customized and designed to speak to pain points relevant to MENA finance leaders in industrial sectors.
Implemented a tailored CRM system: Every contact, follow-up, and lead stage was tracked to give full visibility and ensure nothing slipped through the cracks.
Created a dedicated MENA-region landing page: This page outlined Consoris’s services in a regional context, designed to support inbound interest and reinforce credibility.
Ran targeted Google Ads campaigns: Ads were aimed at key decision-makers in finance roles within manufacturing companies, bringing additional traffic to the landing page.
Built a clear lead handoff process: Once a lead was qualified, it was routed directly to the Consoris sales team with notes, background, and next steps included.
Provided weekly performance reports: Reports highlighted outreach metrics, lead progress, and areas for improvement, ensuring the system kept learning and improving.

The result was a well-integrated workflow that tied outbound and inbound together. It gave Consoris a real presence in the market, and more importantly, a way to grow it.

The Results

The system came together quickly and started delivering results within the first few weeks. Consoris went from having no presence in the MENA region to speaking directly with senior finance leaders at the kinds of companies they were targeting.

Key outcomes included:

20+ meetings scheduled with CFOs and senior accountants at large industrial and manufacturing firms
3 audit projects closed, each with an average contract value of $30,000 USD
First client engagements established in a brand-new region, with annual audit cycles opening the door to long-term relationships
The CRM system is fully operational, offering real-time visibility into lead status, conversion rates, and outreach performance.

The audit projects created a foundation for account growth, with potential for renewal and cross-selling in future cycles. Equally important, Consoris now had a working system in place. The outreach was structured.

The pipeline was visible. And the team had a repeatable process they could use to continue building their presence in the MENA market.

What This Means for Growth

Consoris now has a sales process it can rely on. The team knows how to find the right companies, start conversations, and move opportunities forward. That process doesn’t depend on one market or one campaign—it can be repeated and refined.

With real traction in the MENA region, the firm is well-positioned to grow steadily. The system they built is giving them the visibility and control they didn’t have before. They can track what’s moving, what’s stalling, and where to focus next.

This approach can also be used in other markets. As demand for audit and accounting services grows in developing economies, Consoris is ready to show up prepared. The groundwork is in place.

Let’s Talk

If you’re planning to enter a new market or need a more structured way to win clients, we can help. Let’s build a system that works and grows with you.

Talk to Result Department about building a sales system that wins clients in unfamiliar markets.

Case Study: Market Expansion to MENA Region for Consoris

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