Case Study: Market Expansion for Astra Fit - Virtual Fitting Room Startup

Astra Fit is a startup that helps fashion e-commerce stores improve conversion rates with virtual fitting room technology. As they looked to expand across Europe, they needed a way to reach and convert retail partners on a large scale. Result Department built the system behind that growth. We deliver targeted outreach, structured demos, and partnerships with brands like Lacoste, Adidas, and 40 others.

Client Profile

Astra Fit offers virtual fitting room technology for fashion e-commerce brands, helping shoppers find their ideal size and improving conversion rates at checkout. The tool integrates directly into online stores, giving customers a more personalized and confident buying experience.

After early traction in select markets, the company was ready to scale. With a product already delivering measurable impact, Astra Fit identified Europe as its next major opportunity. The region’s high concentration of digitally native retailers and apparel brands made it a natural fit.

But to break through, Astra Fit needed a structured approach to outbound sales, one that could turn interest into demos and demos into partnerships at scale.

The Challenge

Astra Fit had a strong product and early validation, but entering the European market brought a new set of challenges. They needed to build trust with larger e-commerce brands, prove the value of their solution quickly, and do it at scale. What they didn’t have was a repeatable go-to-market system to support that kind of growth.

The team was handling outreach manually, often relying on referrals or sporadic cold outreach. While some conversations progressed, the process wasn’t consistent, and it wasn’t built to convert interest into long-term partnerships.

They needed structure. They needed tools. And they needed a plan that didn’t leave growth to chance.

Key friction points included:

No centralized lead database or contact infrastructure
No CRM to track conversations or move leads through defined stages
Demos were delayed or missed due to poor coordination
No formal outbound system to prioritize targets or sequence outreach
Inconsistent messaging across outreach channels

Without a way to scale conversations and track performance, Astra Fit risked falling short of its market opportunity because of the process.

The Strategy

We built a full outbound system designed to identify the right buyers, open conversations, and convert demos into signed clients.

Starting With Focus

We began by defining Astra Fit’s Ideal Customer Profile (ICP)—mid-to-large e-commerce clothing retailers with a focus on user experience and conversion optimization. From there, we compiled a contact database across multiple platforms, including LinkedIn, Facebook, and company websites. Each contact included emails, phone numbers, and social profiles to support multichannel outreach.

Enabling Visibility

To keep the pipeline organized, we implemented a CRM system tailored to Astra Fit’s deal flow. The CRM allowed the team to track leads by stage, monitor response rates, and manage follow-ups with precision. This replaced the manual, fragmented tracking that had slowed down previous efforts.

Outreach in Motion

We launched coordinated outreach campaigns on LinkedIn, through cold emails, Facebook, and phone calls. Each message was built around the ICP and positioned Astra Fit’s product as a practical solution to cart abandonment and size-related returns.

Turning Interest into Action

Once prospects engaged, we moved quickly to schedule product demos. Sales reps were trained to walk through the platform, introduce pricing options, and guide the conversation toward a starting engagement. We used entry-level contracts to reduce friction and prove value early.

Building for Retention

Closed deals were handed off to Astra Fit’s account management team, who oversaw onboarding and worked to expand accounts over time. With proper tracking and defined roles, sales stayed focused on generating new growth, while delivery focused on retaining clients in the long term.

The Results

With the outbound system in place, Astra Fit quickly moved from scattered outreach to structured, repeatable deal flow. The team secured meetings, ran high-quality demos, and closed with confidence.

Key outcomes:

Signed partnerships with major brands including Lacoste, Adidas, Puma, and Reima
Integrated into 40+ e-commerce stores across Europe
Generated hundreds of thousands in revenue, with deals ranging from pilot programs to full-scale rollouts
Built a predictable demo pipeline, with steady conversion from cold contact to signed contract
Sales operations transitioned to internal managers, enabling the company to continue growing in-house without skipping a beat.

What started as a tactical campaign became a commercial engine. Astra Fit proved product-market fit in Europe, and they could scale it.

What This Means for Growth

Astra Fit now has a sales engine that works. What began as a market expansion effort into Europe became a repeatable system they can use to grow into other regions or serve new customer segments.

Sales no longer depend on the founders. With a trained team, clear processes, and the right tools in place, the company can move faster without losing control.

The structure supports both enterprise-level conversations and mid-market sales. Each stage of the process, from initial outreach to closing, runs smoothly and consistently.

This foundation sets the team up for more than short-term wins. It gives them the ability to grow with purpose, onboard new salespeople without confusion, and tackle larger goals without starting from scratch each time.

Astra Fit is no longer testing growth. They are building it, step by step.

Let’s Talk

Expanding into a new market? We help SaaS and product teams create outbound systems that turn cold leads into high-value demos and long-term partnerships. No guesswork. No waiting on referrals. Just a clear path to growth.

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