Case Study: Philanthropic Outreach Strategy for Angels for Ukraine

Getting in front of the right decision-makers is hard, even for urgent causes. Angels for Ukraine turned to Result Department for a philanthropic outreach strategy built to connect. Within months, they had a full meeting calendar, secured early funding, and gained a repeatable system to grow support.

Client Profile

Angels for Ukraine is a nonprofit working to support the country’s recovery after the war. Its focus is on rebuilding essential public spaces, such as schools, kindergartens, hospitals, and clinics damaged during the conflict.

To continue this work, the organization needed funding from U.S.-based companies that invest in humanitarian causes through their corporate giving programs. However, reaching the right people inside those organizations was difficult.

The team needed a practical way to find and connect with decision-makers who could support their efforts. They brought in Result Department to help build that process, one designed to open doors, start conversations, and give their fundraising team a clearer path forward.

The Challenge

Angels for Ukraine had a clear mission and a strong sense of purpose. What they lacked was a reliable way to reach the people who could help fund that mission. These were corporate decision-makers inside large U.S. companies with dedicated budgets for nonprofit support.

The team was aiming high, targeting companies like Google, Microsoft, and Amazon. However, outreach was slow, scattered, and difficult to manage. There was no system guiding the process or tracking progress, which made it difficult to build momentum or follow up on early conversations.

Some of the key challenges included:

Difficulty finding and contacting CSR and corporate philanthropy leads
No consistent approach to outreach or lead follow-up
Conversations and notes were spread across emails and spreadsheets
No visibility into who was engaged, who needed a follow-up, or what the next steps looked like

Angels for Ukraine needed a focused outreach engine, one built for the U.S. market, with a system behind it that could grow with them. That’s when they brought in Result Department to help build something structured, sustainable, and ready to scale.

The Strategy

To help Angels for Ukraine connect with the right funders, we started by putting the right team in place. Two experienced lead generation specialists were brought on board. Their job was to identify decision-makers inside U.S.-based corporations and start the conversations that mattered.

We focused the outreach on companies with active philanthropic and CSR programs. This included tech giants, global consumer brands, and corporate foundations with a track record of supporting international humanitarian efforts. Every contact was researched and prioritized based on alignment with the nonprofit’s mission and potential for partnership.

Outreach was carried out across email and LinkedIn, with personalized messaging that clearly communicated the work Angels for Ukraine was doing. The aim was to start real conversations and book qualified meetings with the people who could move funding forward.

To keep everything organized and trackable, we implemented a CRM system tailored specifically for this project. Every lead was logged and tagged, with status updates, meeting notes, and next steps all visible in one place. This system also made it easy to hand off warm leads to the U.S. representative, who would carry the conversation forward.

In addition to the setup, we put in a reporting process to track momentum. Weekly updates gave the team visibility into the pipeline, showing how many contacts were active, who needed follow-up, and where conversations were moving forward.

This approach gave Angels for Ukraine the structure it needed to build real fundraising capacity. They now had a process to follow, a system to support it, and a clear way to grow their donor network over time.

The Results

The outreach system quickly started producing real results. Within weeks, the Angels for Ukraine team had a steady stream of conversations underway with corporate and nonprofit decision-makers across the U.S.

Key outcomes included:

More than 40 meetings booked with CSR and philanthropic leads from major U.S. companies and global relief organizations
First round of funding secured to support rebuilding efforts on the ground in Ukraine
The U.S. representative was equipped with a clear meeting schedule and a vetted list of active leads
A structured and repeatable outreach process was implemented, giving the team a way to continue identifying and engaging new partners.

Furthermore, the team gained confidence. Instead of starting from scratch each time, they now had a system to follow. They could see where conversations stood, who needed follow-up, and how close they were to securing support.

The CRM made that visibility possible. The outreach team could focus on what mattered—building relationships—while the system handled the rest. It was the foundation for long-term fundraising and ongoing donor engagement.

What This Means for Growth

Angels for Ukraine now has more than a list of contacts and a proven process. With a clear system in place, the team can continue to identify, contact, and engage CSR decision-makers who align with their mission.

The outreach no longer depends on luck or scattered efforts. It’s structured, focused, and backed by tools that give full visibility into what’s working. That means faster responses, more productive meetings, and stronger relationships with potential donors.

As interest in corporate giving continues to grow, especially for causes tied to global crises, Angels for Ukraine is well-positioned to keep expanding its network. They’ve built a system that doesn’t just support immediate needs, but one that scales with their goals.

This project gave them the tools and strategy to move faster, raise more, and connect their mission to the people ready to support it.

Let’s Talk

If you need a better way to reach corporate donors or want to scale your nonprofit’s fundraising efforts, we can help. Let’s build a strategy that connects your mission to the right partners clearly and consistently.

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Case Study: Philanthropic Outreach Strategy for Angels for Ukraine

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