Case Study: Global Lead Generation for ADV Boost – Mobile App Marketing Solutions

ADV Boost helps startups grow through mobile app marketing. To scale their own reach, they worked with Result Department to connect with founders worldwide. A tailored lead generation strategy and CRM system drove $100,000 in new revenue in six months and built a pipeline ready to scale.

Client Profile

ADV Boost is a division of ADV Digital Marketing Solutions, focused on mobile app marketing and user acquisition. They work with a wide range of clients, from gaming apps and utility tools to SaaS products and early-stage mobile startups.

The company had built a strong presence in Europe, helping app-based businesses grow through targeted performance campaigns. With that foundation in place, ADV Boost set a goal to expand globally and connect with startup founders who build products for mobile platforms.

What they didn’t have was a way to find and reach those founders on a large scale. There was no outbound system, no CRM, and no structure behind their international outreach.

The Challenge

ADV Boost had a solid foundation in Europe. Their campaigns were delivering results, and their reputation in the mobile marketing space was strong. But when they looked at the global market, especially startup founders building mobile apps, they realized they didn’t have a clear way to reach them.

They had no outreach process beyond what came in through referrals or occasional inquiries. There was no system, no consistency, and no way to build momentum. They wanted to grow, but every new client felt like a one-off.

Here’s what was missing:

No lead generation process for reaching startup founders outside Europe
No way to segment or manage leads as they moved from contact to conversation
No visibility into which outreach channels were working
No CRM in place to support follow-up or long-term engagement
No plan to upsell existing clients or keep them engaged beyond a first campaign

They weren’t short on demand or talent. What they needed was a way to organize their outreach, grow consistently, and make the most of every opportunity that came their way. That’s when they brought us in to help build it.

The Strategy

The first step was building a team. We brought in two lead generation managers with experience in outreach for startups. Their job was to initiate conversations with founders, product leads, and growth marketers at mobile-first companies worldwide.

We focused on three channels:

LinkedIn for direct outreach to startup founders
Cold email for targeted contacts at companies with known mobile apps
Upwork as an unconventional but high-potential source for early-stage clients looking for marketing support

To build credibility early, the team used ADV Boost’s existing case studies as part of the outreach. These examples helped startups understand exactly how the company worked and what kind of results they could expect. In an industry where every founder is pitched daily, this made a difference.

We also implemented a CRM to manage the process. It included three key pipelines:

Cold leads: companies that had been contacted but hadn’t engaged
Warm leads: those who responded or showed interest in mobile marketing services
Active clients: current projects, with notes on upsell opportunities and future campaigns

On the inbound side, we developed a landing page that outlined ADV Boost’s services and sector focus. It gave prospects a clear place to learn more and reach out directly.

Each lead followed a clear handoff process once qualified. Weekly reports tracked outreach, response rates, and deal progress. This made it easier to spot what was working, where conversations were stalling, and which channels were worth doubling down on.

Together, these steps created a working system that delivered new business while also laying the groundwork for stronger client relationships over time.

The Results

In six months, ADV Boost saw measurable growth. With a structured outreach strategy and the right tools in place, the company generated $100,000 in new revenue from clients outside its existing network.

The team connected with startup founders and product leads across North America, Asia, and the Middle East. Many of these conversations turned into real projects, especially in the gaming and utility app space. This was business development with clear outcomes.

The CRM brought clarity to the process. Every lead was tracked, every follow-up was scheduled, and every active client had a clear path for future engagement. The team could see what was working and where to focus their time.

These results weren’t the product of a short-term campaign. They came from a system designed for daily use. Outreach became consistent. Client management became easier. Growth became something the team could sustain.

ADV Boost created a process to support long-term success, built around meaningful conversations and stronger relationships.

What This Means for Growth

ADV Boost now has more than a few wins. They have a system they can build on. With a clear process for lead generation, qualification, and follow-up, the team can scale its outreach into new markets and verticals without starting from scratch each time.

The CRM helps them stay organized, improve timing, and increase value from every client they bring in. With structured upsell tracking in place, they can extend the lifetime of each relationship instead of focusing only on first campaigns.

This new approach also matches where the industry is heading. As more mobile-first startups enter the market, the demand for focused, results-driven marketing support continues to rise. ADV Boost is now in a strong position to meet that demand with clarity and control.

Let’s Talk

Looking to grow your user base or scale outreach to global clients? We can help you build a system that drives conversations, closes deals, and keeps your pipeline full.

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Case Study: Global Lead Generation for ADV Boost – Mobile App Marketing Solutions

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